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    Home Unlabelled Hardware support: Intel has to be better than ‘lifestyle company’ Apple at making CPUs, says new CEO

    Hardware support: Intel has to be better than ‘lifestyle company’ Apple at making CPUs, says new CEO

    January 16, 2021

    Hardware support: Intel has to be better than ‘lifestyle company’ Apple at making CPUs, says new CEO

    Intel has to be better than ‘lifestyle company’ Apple at making CPUs, says new CEO

    Posted: 15 Jan 2021 06:17 AM PST

    [X-Post /r/Android] Rise of third-party phone designs: ODMs

    Posted: 15 Jan 2021 06:40 PM PST

    It is not well known, but a majority of budget smartphones are designed by just five companies: Huaqin, Wingtech, LongCheer, CNCE, TINNO. Together, these five companies have near 85% of the ODM market share.

    These smartphones are branded by companies like Xiaomi/OPPO and sold. The ODM is not only responsible for physical design of a phone, but is also responsible for the manufacture and software customization.

    Here is a look at the percentage of phones by each brand for 2020 that are designed by ODMs. From top to bottom:

    • Samsung 22%
    • Huawei 18%
    • Xiaomi 74%
    • Oppo 51%
    • Lenovo (Motorola) 89%
    • Vivo (not shown, other estimates give <10%)

    2019 Data:

    • LG 56%
    • Nokia 88%
    • Meizu 0%

    These ODMs are responsible primarily for budget devices, while the companies themselves usually design the flagships. This is the reason why so many budget smartphones look so similar, the ODMs generally do a good job synthesizing the popular hardware designs.

    So it is quite likely that your Xiaomi/Oppo/Huawei/Vivo smartphone was designed by the exact same company, if not the exact same team inside an ODM.

    Example 1

    Example 2 suspiciously similar devices by Huawei, Realme (Oppo), Xiaomi

    Edit:

    News of Samsung outsourcing more phone designs to ODMs

    News of LG outsourcing budget & midrange phone designs to ODMs

    Majority of Xiaomi's Redmi & Huawei's non-Kirin phones are designed by ODMs

    ​

    ODM suppliers are responsible for R&D, material procurement, and production, which contributes more to their revenue.

    submitted by /u/4seconds
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    Arstechnica: How law enforcement gets around your smartphone’s encryption

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    PC sales are the healthiest they've been in a decade

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    Kuo: MacBook Pro redesign to lose Touch Bar, continue Apple's Arm-based silicon transition and pick up MagSafe charging

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    Apple Plans Upgraded MacBook Pros With Return of Magnetic Charging

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    [VideoCardz] PALIT submits GeForce RTX 3080 Ti, RTX 3050 Ti and RTX 3060 to EEC

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    Nvidia is assisting Nouveau in some capacity

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    QHD screens might be the best thing to happen to gaming laptops in 2021

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    Top Computer Hardware on Amazon by Reddit Upvotes

    Posted: 15 Jan 2021 05:07 PM PST

    Why is Apple a point of comparison in the industry despite their walled garden?

    Posted: 15 Jan 2021 02:45 PM PST

    Apple's integrated approach to hardware and software design, alongside their walled garden, effectively means that they design chips according to their own specifications, so that they run best on platforms also owned by Apple.

    I don't believe Apple designs their chips to simply be fast, they design them to be fast at the particular tasks that they are expected to do. Other platforms might not have the same usage patterns.

    This is very different to, say, Intel or Qualcomm, as their chips must run on a variety of devices. If Intel specifically had a design goal to beat Apple's chips, then they should beat them while also running iOS, to make it a fair test, especially to test the actual user experience, even if there are benchmarks specifically designed for cross-platform comparisons.

    But I don't believe Intel has that objective. Instead, beating Apple chips is more of a philosophical, mental, or marketing based goal, rather than any specific requirement to engineer chips that reach that goal and refuse to sell the ones that don't.

    But why doesn't the general hardware market treat this issue the same way? To be clear, I think beating Apple chips is a positive thing, but I also think that Intel or AMD can make very competitive designs in their target markets and still not beat Apple chips, and although I wouldn't like that to happen, I don't think that it's a make-or-break situation if it does.

    In other words, a good chip for your use case that doesn't beat Apple Silicon, is better than a chip that does in fact beat Apple Silicon, but at some other task which you don't do, for example, a benchmark that isn't representative of your typical usage patterns.

    submitted by /u/blueredscreen
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